First, You Tried to Get a Sales Letter for Cheap…

Then, You Discovered Cheap Doesn’t Sell…

Now You Need a Sales Letter that Works Like a…

CASH MACHINE!

Exposed:

• 3 Essential Elements to Sell Your Stuff
• What Most Copywriters Don’t Tell YOU
• 1 Common Mistake with 2 Negative Consequences

Plus:

The Impact Words have on Your Sales

 

Dear Business Builder:

You’re looking for a copywriter because you want someone to help you get the results you can’t get on your own.  John E. Kennedy is credited with saying advertising is nothing more than “Salesmanship in Print”.  That’s why you have to know how to sell before you can write good sales copy.

Good copywriting produces results.  Whatever you have written for you… you want that message to induce the reader to take some specified action.  That action taken by the reader must move that reader at least one step closer to buying from you. Even if the step taken is merely deepening your relationship.

I’ve had the honor of being recognized as a top sales expert among Selling Power Magazine, EzineArticles.com, Sales Gravy, Top Sales Experts, Salesopedia, Evan Carmichael, and Perfect Business.

I mastered selling first, and coached others  to sell.  Along the way I developed rock-solid copywriting skills to sell my products and services online.  Then I started writing for my clients because they simply couldn’t do it on their own.

Selling online is a lot harder than selling in person.  You don’t get the face-to-face feedback.  People are more skeptical if for no other reason than worrying about the security of online transactions.  Plus you have mere seconds to grab and keep a reader or lose that prospect forever.

You might be interested to know I have –

• Written 23 books
• 2,526 published articles
• Earned Platinum author standing on EzineArticles.com
• Written landing pages with sign-up conversions 17.5%-48.3%
• Written pre-approach letters with response rates up to 28%
• Written internal web content with conversions 24.4%-65.9%
• Written sales letters converting 30.09%

To mention just a few brief points.

There are some details about copywriting in general I feel it’s only fair to tell you. Starting with these facts.

The wrong writing approach chases your prospects off like a herd of spooked cattle. Worse yet, once those prospects leave they are gone forever.

You already know prospects are naturally skeptical and more than a little gun shy. The last thing you need is copywriting that scares them off by pulling the hair trigger on their B.S. meter.

Copywriting that tries to verbally beat your prospect into doing something they don’t want to do doesn’t work. It’s easier to attract bees with honey than vinegar.  No one likes to feel like they are getting sold.  Yet, everyone likes someone to help them buy.

Want a Dan Kennedy or Frank Kern type sales letter?

How about a Billy Mays sales pitch?

Are you sure?

All too often business owners confuse the persona of the famous copywriter or pitchman with the way that person writes.

When you make this mistake you risk two negative consequences…

Have you noticed a lot of sales letters sound alike?  In some cases they are so similar you might think, “Haven’t I read this somewhere else?” That happens when copywriters try to knock-off the writing style of someone else.  Copy Cat copywriting immediately sounds the reader’s alarm.  The prospect smells something fishy loses interest and stops reading.

It gets worse.  The imitated persona overpowers the message.

When that happens you’re toast.  The reader clicks away before they know anything about your product or service. Consequently, you don’t see results in the form of money in the bank because few people actually read your information to find out what you are selling.

Even internet marketing Guru Rich Shefren isn’t above this costly mistake.  I was stunned when he sent out a video to his subscribers where he was clearly trying to knock-off the persona of the late Billy Mays.

Watching that video was as painful as extracting a healthy tooth with no Novocain. It was like watching a train wreck.  I couldn’t pay attention to his message because the persona he was imitating over powered the message.

Evidently I wasn’t the only subscriber who was turned off because there were a number of comments on his blog telling him to quit trying to be someone else.

Moral of the story…

You get better results from copywriting that focuses on putting your best foot forward than writing that reads like a cheap knock-off of someone else.

The second risk you face when you hire a copywriter to write like a famous copywriter or pitchman is the product you are selling is devalued because the writing doesn’t do it justice.

Bottom line, neither you nor your copywriter should ever forget…

The words used and the way those words are phrased has a dramatic impact on your sales results.  The wrong words empty your bank account.

The right words used the right way:

• Stimulate curiosity
• Hold the prospect’s interest
• Spark motivation
• Empower action…
• SELL

In other words, the right words sell without blatantly screaming in your readers face and turning them off.

Something else to keep in mind. All big companies were little companies once.  You can reach your growth potential too as long as you don’t allow your copywriting to stunt your growth.

There are three essential elements required to sell your product or service.

The first essential element is your product or service.  A copywriter can neither legally nor ethically take a poor product or service and make it great solely through the power of the pen. Real product and service value come first.

The second essential element is your prospect list.  Even the best copywriting won’t do you an ounce of good if no one reads it. You must have the means to get your message in front of people… and that usually means you need a list.

However, not all lists are created equal.  It won’t do you any good if the wrong people read your message.  So your list must be a list made up of the people most likely to buy your stuff.

To get the sales results you want you have to have the ability to get your sales message in front of the right people in sufficient numbers so you can reasonably expect sales.

Most copywriters never mention the importance of this essential element. Yet, your list is critical.  You can’t blame your copywriter for poor sales if you don’t get the copy they write for you in front of sufficient numbers of the right people.

The final essential element is the promotion.  The purpose of the promotion is to make your product a super star and SELL.

Those eye popping results and glowing testimonials you read on most sales pages could spell big trouble for you if you aren’t careful.  Legal trouble, that is…

The kind of trouble that sends the Feds knocking on your door. Violate the law and you risk the kind of fines that could wipe out your business.

Federal legislation now says you have to use the average results for ALL customers not just the results you want to share.  That’s harsh and it isn’t fair to you.

In reality many of the people who buy your product never take it out of the box.

The majority look at it, then do nothing with it.

Only a small percentage of buyers actually use it and get the kind of benefits most report on their sales pages.

Is that your fault?  Heck no!

Bottom line…

You can sell your product in spite of the Federal regulations. I’m not an attorney and do not purport to give legal advice. Rather, I strongly urge you to seek the legal advice required to protect you and yours.

So make certain you have the facts and data to back up the claims made in your sales letter.  When I research facts and data for you and then use that information in the sales materials I write for you I also give you a research pack that verifies the sources of that information for your use, should you ever need it.

According to The Conversion Chronicles, the average sales per visit online is in the range of 0.5%-8%.

Could you see sales conversions higher than that?

You bet.

When you send a good sales letter to a quality list…

When you send a sales letter to your current customers…

You can see results much higher than that.

For example, Nielsen/NetRatings report 2007 sales conversions:

• ProFlowers – 31.7%
• L.L. Bean – 13.3%
• QVC – 12.3%

From the first words to the last your prospects will simply want to read.  Their eyes will lock on the page.  They will race from beginning to end to find out how they can get your product or service.

I will help you tap into exactly what your buyers need to read in order to buy.

The benefits of your product will be clear, powerful, and motivating.

I’ll make it clear your product is hands-down the most relevant and best choice for your prospect.

I’ll help your prospects develop the motivation to act and buy.

I’ll help you connect with your readers.  They won’t get distracted by the voice behind the message.  Plus your prospects will feel they can trust you and your product.

Readers will convert because the message makes it clear this is the right choice for them.  Plus I’ll make it crystal clear that now is the time to act.

Copywriting that gets your readers to buy takes much more than writing hypnotic words on the page. It takes…

Research – Prospects don’t buy because they read a bunch of hype on a sales page. Sales writing that works must identify and tap into the key buying drivers for your prospects.

It involves research to pinpoint the challenge that is keeping you from selling now.

Plus a comprehensive product review and analysis.

Research means gathering the ammunition to help you beat the pants off your competition.

Motivation – All buyers have certain things they must read to make a buying decision. A good sales letter answers all their questions.  Plus it fires up their emotional reason for wanting what your product does for them.

Believability – No one buys anything of any consequence from someone they don’t believe. It takes more than a trust in you as a business or individual. It takes facts, data, and information from outside credible sources that back up what you are saying in your sales letter. Your prospects want validation they are making the right decision when they decide to buy.

I’ve studied or worked with…

• Clayton Makepeace
• Dan Kennedy
• John Carlton
• Ray Edwards
• Ben Hart
• Yanik Silver
• Joe Vitale
• Robert Collier
• Drayton Bird
• Joe Sugarman
• Russell Kern
• Robert Bly
• Eugene Schwartz
• Perry Marshall

Each with their own unique style. All following a specific well thought out approach.  I gleaned the foundations of writing a sales letter that sells from this list of the best of the best. I use the highly effective tactics they teach to write every sales letter.

You can expect a unique high quality sales letter.  Not an edited version of a sales letter written for countless other clients.

It’s embarrassing to have to tell you this, but there are sales writers who simply change the words in a sales letter template and sell you a cookie cutter sales letter used by hundreds of other copywriters.

Some are even so lazy they run your information through a software program and sell you the drivel it spits out.

Most of the top guns don’t write your letter even when you pay them thousands. They get their copy cubs to write it and (if you’re lucky) give it a quick once over before it’s passed on to you.

You deserve better than that. If you wanted to copy and paste, or use sales letter software to create your sales letter you could do that yourself.

How would it impact your business if…

• A service provider with no clients and no prospects was desperate to get a client.  Just one Red Hot Sales Copywriter pre-approach letter grabs a mind-blowing 28% response rate.

• A Red Hot Sales Copywriter video script unleashes a 46.7% sign-up conversion.

• A service business owner had a landing page with a respectable 17.5% sign-up conversion.  The Red Hot Sales Copywriter landing page got a 146.9% increase in sign-up conversions and doubled the click thru rate.

• A frantic business owner was at the end of his rope. Desperately trying to fill a teleseminar while robbing Peter to pay Paul.  The Red Hot Sales Copywriter delivered a 52.6% conversion stampede to the teleseminar offer.

• Exhausted business owner wonders if internet sales are possible for offline business.  The Red Hot Sales Copywriter delivers 26.32% sales conversion on a little ebook shared with a tiny list.

What to do to Get Your Cash Machine…

Whether you need:

• A Pre-approach Letter
• Landing Pages
• Email Campaigns
• A Direct Mail Package
  
• A Sales Letter

… that makes your prospect whip his wallet out and and tell you to bang his credit card to purchase your product or service. Delivered as an html, doc, or txt file in a timely and professional manner. That’s exactly what you’ll get.

If you are serious about sales writing that puts money in your bank account complete the form below.

We may not be a match if…

• You are selling something illegal or you misrepresent your product
• You send SPAM emails
• You want gang buster sales writing for chump change

To Your Red Hot Sales,

Cheryl Clausen

P.S. The growth you want in your business could be just one order sucking sales letter away.

P.P.S. You deserve an original high quality sales letter that sells not a cookie cutter knock off that makes you look bad.

P.P.P.S. I work with a select group of clients on an on-going basis.  Find out if Cheryl is the Direct Response Copywriter & Marketing Specialist for you.